adidas | Mahomes II Campaign Toolkit

Brief

Create an exciting visual package & toolkit for the Mahomes II drop. The campaign precedes Super Bowl LVIII (2024). Emphasize KC Chiefs red and 2PM, a moniker of Patrick Mahomes.

Execution

I adapted the adidas ‘24 brand guidelines to create a flexible and modular layout system. I created and sourced texture assets to elevate the creative and emphasize the HARMONY IN CHAOS banner. Treated final athlete photography with blur and flare elements to liven the existing photography of Mahomes.