Oakley Kato AR Unboxing Experience
Brief
Create a seeding kit for the Oakley Kato.
Execution
We created an AR storytelling experience that comes to life after a countdown. After the pod self-opens, we go through Oakley’s innovations throughout the years that lead to the future that is now— the Oakley Kato.
Responsibilities included visual concepting of AR experience, graphic exploration. Art Director: Pete Bowhan.
Video capture of AR storytelling experience. Programming and final AR experience by BRDG.
AR visuals concept of clock countdown.
AR visuals concept of face projection upon opening.
AR visuals concept of "exploded" Oakley Kato detail.
AR visuals concept of wind resistant technology of Oakley Kato.