Netflix: The Harder They Fall - Redwood City

Brief

Create an experience that hypes up The Harder They Fall and educates people on Black Cowboy culture and real historic accounts of Black Cowboys.

Execution

We created a small village in the NYC Meatpacking District called Redwood City that promoted the movie as well as housed storefronts for local vendors. Visual style heavily influenced by typesetting in the movie.

Responsibilities included signage design, wayfinding, and production.