adidas Ultraboost: United By Sneakers
The United By Sneakers campaign was split between me and 2 other illustrators. I was delighted to create artwork for Tokyo and Rio De Janeiro. I tried to draw on quintessential traits of both cities to convey the lifestyle and how these sneakers could be fashioned in the respective city. I included some WIP images at the end. Illustrations appeared on Foot Locker’s Instagram.
Early sketch for Tokyo.
Beginning of stylization and early color palette exploration.
Initial color palette for Tokyo key art.
Early thumbnail sketch and rough colors for Rio De Janeiro. Researched and drew local fish and rock formations.
Early thumbnail sketch and rough colors for Rio De Janeiro.
Rio De Janeiro raw line art.
Early sketch for Tokyo.
Rio De Janeiro raw line art.