Uber Eats X PetSmart on Zillow

Brief

Create a stunt and activation to create awareness about PetSmart on Uber Eats.

Execution

We created a larger-than-life pet house that got put up in Domino Part in NYC. The house was photographed and put on Zillow as a live listing with shoppable products on Uber Eats.

Role

Early concepts and development. Direction on features to each room, supported by sketches. Chose colors on the outside of the house. Created key art. Pushed “pets as people” concept. Conceptualized experience of walking through house; shopping and curating PetSmart product to go into each room.

Entrance / Living Room
Cat room
Kitchen
Reptile Enclosure
Dog Room
UberEatsxPetSmart_INTERIOR_0899.jpg


Wordmark Iteration & Exploration

2024_UE_PetSmart_logo_evolution-06.png

Wordmark + Key Art

2024_UE_PetSmart_logo_evolution-05.png
UExPetSmart_kv_working_2024_update-1.jpg
UExPetSmart_kv_working_2024_update-2.jpg

Uber Eats created the ultimate pet house and listed it on Zillow with shoppable products on Uber Eats.

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